Listen to this week’s episode:

Episode 006 -Chatting About Chatbots With Kelly Noble Mirabella

Chatbots are taking the business and marketing world by storm and are “THE” way to beat the Facebook algorithm.  I have invited Social Media Guru and Chatbot Expert Kelly Noble Mirabella to the show to give us the inside scoop on chatbots.  In this interview, she walks you through the benefits of chatbots to your business (including growing your email list), the stats on conversion rates with chatbots and even her favorite tools to create a chatbot.  You don’t want to miss this episode as we take a deep dive into the chatbot pool

Don’t Miss These Tidbits:

[10:29] “A chatbot is a conversation that is automated or built out by a human or by artificial intelligence. It can be hosted on facebook, facebook messenger, which is exactly the topic we’re going to really dive into today. It’s also things like google voice on your phone or Siri. Those are voice activated chatbots, so there’s a whole gambit of different types of chatbots and Chatbots have been around since the 1950s. They’ve just really been around with this type of technology in the past like two or three years, and we’re going to talk about facebook chatbots, so facebook chatbots are all run through a Facebook business page.”

[12:56] “The only way you can send a message out is if someone first engages with you and that. So basically when someone engages with your facebook messenger on your business page, they automatically become a subscriber and those are the people you can send your chatbot messages and stuff. So the question is how do I get people into this thing? Well, it’s the same exact question as you would have. How do I get people on my email list? It’s just a little easier to do actually, and there’s so many. The answer is so many, so many ways, so you can. I’ll give you a couple of examples. You could do a REF URL. This is my personal favorite. It’s literally you build a URL that you connect to a chatbot flow and a chat flow is the thing that you built the messages, the kind of choose your own adventure, a flow that you can get people into, so ref url is just a type of growth tool where it’s a URL that you generate. People would click into it, it would open up messenger into the flow that you’ve built, so you could do it very specific reasons, and I love this tool because you can post it on various social networks. You can put it in your email, you could put it on on your website as a button, so anywhere you would use a URL, you can use this and that’s one of my favorite ways to do it.”

[14:08] “Another really common, very popular way of getting people into your chatbot is called a comment growth tool. It’s a facebook comment tools, so if you’ve ever seen on a post from a page that says, comment below and we’ll shoot you a message with X, Y, Z, and maybe it’s a lead magnet or whatever. Then that’s what that is. They set it up, connect it to a post and when someone comments whether it’s a special keyword are really just open commenting, it will shoot them immediately, a message in their Facebook messenger with whatever information you told him that you were going to deliver.”

[16:24] “So email rates, they’re all over the board, but generally speaking, most small businesses are seeing open rates between 10 and 15 percent. If you get higher than that, go you. In fact, if you’re in the twenties, you’re like killing it, and those are open rates. So a chatbot open rate, we’re finding chat bot open rates anywhere between 80 percent and 100 percent. Most likely you’re in the 90 plus because people are gonna get deemed, they’re curious, they open it, especially if they know it’s coming because we preempted them, they’re going to open that. Now your clickthrough rates are even lower for email or like what? Five percent or something. It’s like ridiculous. And for those of you don’t understand clickthrough rates, that’s when they click on something, a button, a call to action. And that’s really what we want people to do generally is, you know, click here to buy something or click here to read something. Well, in chatbots we’re seeing click-through rates of 60 plus 60 percent plus, so huge, huge difference and it’s just, there’s so much more powerful. And the other thing is there are more people using Messenger every day. I think the last statistic I saw was something like over a billion, I want to say it’s a billion, but it might be 4 billion. I think it’s a billion.”

[19:33] “I would recommend no matter what platform you use to build your chatbot that you’re capturing emails and stuff so I can say, hey, is this your email? And Facebook will generate the email that they use for their Facebook and all they have to do is click to confirm or type in a new email. You capture all that information and it’s stored in your ManyChat. But then you can also use a tool like Zapier and you can export that real-time again into your CRM, into your email systems. So that’s a safeguard. And I would recommend you do that anyway.”

Listen to the entire episode here:

[spp-player url=”https://feedu.podbean.com/mf/play/vsvjwa/006-KellyNobleMirabella.mp3″]

Resources Mentioned:



Key Takeaways:

1.  Chatbots have open rates between 80-100%, email is around 10-15%

2.  Users opt-in to the Chatbot just as they would a regular opt-in

3.  Collect email addresses directly through chatbot builder to grow your email list

Find Out More About Kelly




Download Transcript

Love this episode?  Leave Us A Review and Please Subscribe


Be Sure To Grab These Free Resources:

error: Content is protected !!
7 Steps Download Image



Looking for more clients you love to work with?

This quick and easy Treat Sheet will help you align with those people you want to connect with most and turn them into paying clients quicker.


You have Successfully Subscribed!

Save Money, Time & Frustration


5 MUST Ask Questions to get more clients, make more money and be the person everyone knows & remembers.


Check your email inbox for further instructions.

5 Star Website Review



Make your website earn it's keep!


You spent a lot of time, money or both on that website of yours. Wouldn't it be great to know if it's worth it's weight in gold? This resource will help you rate your website to make sure it's a 5 Star Experience for your visitors.


You have Successfully Subscribed!

001 Download Brand Values Worksheet

Free Values Download


Identify your brand values and attract more clients you love!


Aligning with your "why", connect to what you stand for and you will attract more clients, faster and become the talk of the town.  This download will help you get started.


You have Successfully Subscribed!

6.5 steps to attract more leads and sales download

82% of Small Businesses Fail Without A Great Sales Funnel!



Yours doesn't have to.

With our Simple Sales Funnel Guide create your online sales funnel, attract more leads and turn them into paying clients quicker.



You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!


You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2019




You have Successfully Subscribed!

Not knowing who you're talking to is KILLING your sales & marketing


Get CLEAR now!

With my Ideal Client Worksheet and know who, where and how to talk to the people you want to help. Saving you time, money and eliminating frustration and overwhelm.



You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.