008-Stalking Your Ideal Client Avatar (ICA) (But Not In A Creepy Way)
This week’s Halloween Episode has us stalking our Ideal Client Avatar on Facebook (but not in a creepy way!). In this training episode, I walk you through 10 places on Facebook to look for your Ideal Client and what to do with the information you learn about them. Facebook offers a huge amount of data, insight and almost scary knowledge of our audience and we as business owners can access that data but also use it to attract more of the people we want to work with. Tune in today for this fun Halloween episode focused on this one piece of your branding foundation.
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[02:33] Even if you have never run a Facebook ad and you don’t know anything about facebook ads manager or facebook business manager, I’m going to highly suggest you get in there and set up an account and start to play and I’m specifically going to recommend that you get into facebook business manager because there are some extra tools in there that gives you access to additional insights and criteria that you really want to have available.[04:16]So say your ideal client isSusiee and she’s 45 and she lives in Asheville, North Carolina, and she owns a soap store and she’s interested in things like Martha Stewart and a Mother Earth News and organic farming. And you get the idea, you can go in and you can select those items in those interests in facebook. And it will spit out an audience which you can then run facebook ads to, or you can see what other interests those people have. It will give you suggestions. So start there and create that custom audience so that you can see the demographics, the demographics for additional demographics for your ideal client in any similar groups or pages or information that they might be involved in or it might be connected to.[10:42] Next, you need to figure out where they are spending time on social media, so if you’re doing all this research and you’re going to jump into Facebook ads, but your audience doesn’t live on facebook because you’re a business to business company, you’re more likely going to find your audience on Linkedin and so you’re spending time and energy on Facebook. Well the people that you’re trying to connect with, when they’re on Facebook, they are there to socialize. They’re not there to talk business, they’re not there to be promoted to and they’re not there to connect with you on a business level, so just to make sure that your audience and the people that you are trying to connect with are on the platform you’re trying to engage in.[16:23] Messenger bots area great way for you to showcase your personality and gather information through a quiz about your audience and about what they’re interested in and about what’s going on with them. And it doesn’t always have to be business. It can be fun, it can be interesting, it can be silly, but it gives you a great way to play with a chat Bot as well as make it functional and make it useful for what you’re trying to achieve. So think about creating a quiz that asks about favorite movies or books or music or favorite quotes or um, popular things that are happening.[23:29] And then last but not least, being aware of this, specifically being aware of your competitors is going to get you to understand why your ideal client is either not buying from your competitor. And if they’re not buying from them, that’s a great place for you to fill in and create a solution that isn’t being met. A lot of people will just be like, oh my competitors have it all taken care of. But if you really go and snoop on their facebook page, you’ll see the complaints are in their google reviews. You’re going to see the complaints that people have about that product or service and they’re not in the five-star reviews and they’re not in the one-star reviews or somewhere in the middle. But if you can go and check those reviews out on facebook for your competitors, you’re going to see you know what’s happening and what is being missed and what you can fill in as a solution that they’re not providing.
Listen to the entire episode here:
1. Facebook is the place to gather data and intel on your ideal client through researching groups, pages, and your competitors.
2. Using Facebook Business Manager to create custom audiences will help you delve further into the mindset and interests of your Ideal Client.
3. Knowing your ideal client inside and out (including what they eat for breakfast) will take you the extra mile of standing out from your competitors online and offline.
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