031: Break It Down! Segmenting vs. Tagging Your Email List & Why It Matters
Okay so that title was a mouthful – segmenting vs tagging – say what?
But seriously – this stuff is SUPER important. Getting your email list delivering content that is specific to your subscriber is SERIOUS business. Even some of the big wigs aren’t getting this right yet. If you can figure out to love on your subscribers differently than anyone else – they will become RAVING fans and tell EVERYONE about you.
In this episode I break it down for you. I give you the scoop on what tagging is and how to tag your subscribers vs. what segmenting is and why it is different. I also tell you how they work together and make everything A-L-R-I-G-H-T, ALRIGHT, alright (said in a Mathew McConaughey voice as only my 17-year-old can replicate).
I also give you the low down on things like link triggers, broadcasts and automation which makes your life WAY easier.
Tune in to get the most out of your email service provider and . . . become besties with your subscribers.
Listen to the entire episode here:
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