45. Enhancing Customer Service With Chatbots
I know it sometimes feels like sleep is optional as a small business owner. What if you could be available 24 hours a day?
You can! With the power of a messenger chatbot. This week on the Feed U Podcast I give you the scoop on how to stand out and excel in customer service when most of the rest of the planet is truly SUCKING at it. Here are the top ways to stand out from your competitors in the arena of customer service.
You may be thinking, chatbots Alisa, that sounds complicated and overwhelming and impersonal. Let’s cover each of those hiccups one at a time.
It’s easier than you think!
Setting up a messenger bot may seem overwhelming. But there are some great tools and teachers in the market. In this episode I tell you about both my favorite bot star, Kelly Noble Mirabella and my favorite tool ManyChat to get you started with Messenger marketing. Spending a little time to either set up your own chatbot (highly recommend) or work with an expert can help you grow your email list, start beginning conversations and help you be available 24 hours a day even when you can’t be. Last but not least, a Facebook Messenger bot can alert you when someone needs help on your Facebook page.
Use Facebook Messenger Marketing to remind people.
Facebook messenger messages are opened over 90% of the time. Personally I think it’s because the red dot reminder is ANNOYING. But, regardless – it works. With the news feed being oversaturated and your audience likely not aware of you or your posts, messenger is a great way to communicate and remind. For example, if you are hosting a Facebook live or giving a webinar, you can set up reminders for your enrollees and audience to let them know when you are going live, again right before you go live, and lastly you can remind them of a replay.
Get more traction on your Facebook page or in your Facebook group.
If you haven’t taken note of the drop of Facebook engagement yet (read algorith) then let me fill you in. Facebook wants to bring back people’s trust and ensure privacy. To do that, they have adjusted their algorithm (again) to show you as a user more of what you want to see. They judge this interest by how you engage with people (like, share, comment). If your Facebook Business Page or Facebook Group are not seeing engagement, you are not being seen (unless you are running ads – another episode). Using a messenger bot you can increase your engagement and increase how much traction you are getting.
If you are running Facebook ads for your business, you can use your messenger bot to target your subscribers (chatbot subscribers) to decrease how much money you spend on ads and also increase how many people purchase from you. Because they are HOT HOT HOT leads. I don’t want to go too much down a rabbit hole – but this is HUGE because you have already started a conversation with these folks, you know they are interested, the next step is to target them and introduce them to working with you. Messenger makes this easier and less expensive.
Last but not least, here are some ways you can use chatbots for your business:
- To welcome visitors
- To increase your email opt-in with comments and build your email list
- To deliver quizzes (read learn more about your ideal client)
- Ask questions and fun ways to answer, i.e. via gif
- Ask complete this statement question
- Distribute Surveys and Polls
- Get opinions on industry topics
- Increase engagement on popular content you’ve created
- Boost popular posts that have opt-ins to again, grow you email list
Have I given you enough reason to check out messenger bots for your business?
Let me know how you are going to impelement chatbots in the future over on Instagram via Direct Message.
Listen to the entire episode here:
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