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73. Avoiding The Overwhelm of Marketing

Avoiding The Overwhelm of Marketing

Marketing your business today requires you to juggle dozens of balls in the air . . .

Including areas like social media, your website, opt-ins, landing pages, ads on different platforms, email, local promotion, networking, speaking and the list goes on and on. Unfortunately, with so many balls in the air, inevitably some of them will get dropped.  Not to mention that your full-time job isn’t as a marketer.

But you’re stuck between a rock and a hard place . . .

You have to market your business to attract new clients, but marketing is likely taking over your business, your free time and your life.  Ugh!  There has to be an easier way.  This is why in this week’s episode I share 3 tips to avoid the overwhelm in your marketing endeavors.  You can listen to the entire episode here.

Here’s the short version of what I shared:

1. Start with the end in mind.

You can’t get where you’re going if you don’t know where that is. If you are making a sandwich and you try to pile all the ingredients in your arms to avoid making multiple trips to the fridge, some salami is gonna hit the floor. You have to have a sandwich and a fridge execution plan. Know what you want, plan it out, and then create the sandwich.  The same goes for marketing. So many business owners jump into the next new fad to gain followers, likes, posting and the list goes on – with no plan of what to do to get there or more importantly what to do when they reach that goal. Without a plan to get them to your shopping cart to start, that captive audience will never get there. Which means you are putting out a WHOLE lot of effort and not getting paid. For more details on how to back it up, give this week’s episode a listen here.

2. Take an inventory of what you are already doing.

Again, if you don’t take control of your marketing, it will control you. If you’re like me you’ve signed up for services, courses, consulting masterminds, you name it and think I’ll get to that . . . then the next thing you know the bills keep rolling in and you have yet to see any return on that monthly payment. Step two is to take a look at what you are currently investing in and ask these four questions:

  1. Is the marketing investment leading to a sale?
  2. Is the marketing tactic paying for itself?
  3. Is the investment offering you the opportunity to make more money in the long or short term?
  4. Can you measure the results from each marketing investment tactic?

For more examples and details, listen to this week’s episode here.

3. Are you showing up where your audience is or wants to be?

Knowing your audience is the most critical brand and marketing tactic you can implore. If you are showing up on Facebook and wanting to connect with Fortune 500 CEO’s you’ll be in for a long wait. Whereas, connecting with that audience on LinkedIn is much more plausible. But everyone is on Facebook you may say, the answer is “yes” and “no”. If you are a typical social user you are likely on Facebook to connect with family and friends and being sold to (especially in a business capacity) during your downtime, is annoying. Same if you are running a webinar or Facebook live in the middle of the day and your audience is working their 9-5. Yes, there is a replay, but that diminishes your ability for live interaction.  Isn’t that the point of the LIVE video after all? In the episode, I give you some other examples and you can check them out here.

Implementing these 3 plus 1 tips, will help you take back control of your business and your marketing.

When you take your inventory, come tell me what you found out over in the Facebook Group.

What did you think about this episode?  

Come on over to the Facebook Page and let me know what you thought about this episode.

Listen to the entire episode here:

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