The Brand Baker Story
Hi there! I’m Alisa Conner, sometimes known as the Brand Baker.
What an honor to have you here. Thanks so much for popping over to learn a little more about me.
Like you, I’m a creative at heart.
Like you, I’m a creative at heart. My two greatest passions are food and helping creative entrepreneurs succeed (I count wine in the food category), and not necessarily in that order. Helping others succeed where I struggled forever, and watching them achieve their gargantuan goals (I’m pretty sure that’s a word) is where I thrive.
Some might say I have an obsession with branding. Literally, I see it everywhere. On family vacations, my 3 teenage boys (13, 13, and 16 – yes I have twins) have perfected the ching-ching-ching sound of their eyeballs hitting the back of their head from rolling them so hard when I say look at the amazing branding here or look what they did there.
You might be wondering exactly what does branding have to do with cooking?
Well, let’s back this train up a bit.
I 100% believe anyone can cook or grow their business with the right tools, a little direction, and the right ingredients.
My consulting practice and online programs were created because entrepreneurs would approach and ask me how to grow their business and get actual clients with branding and marketing. Often times they found themselves spending money on things that weren’t working, and that they didn’t understand. My people were wearing themselves thin by trying to be on every social media site under the sun because that’s what everyone else was doing. It doesn’t have to be that hard or expensive, promise!
Why listen to me?
I’ve been an entrepreneur now for over 12 years (OUCH that hurt!) and have been in the branding and marketing industry for (do I dare say it?) over 20 years including some tiny corporations like GE and Canon. Needless to say, I’ve learned a thing or two. Like what works (for them and for you), and what doesn’t. Now I take my big beautiful brain filled with all this branding knowledge and help others like you find their people and attract them in groves so they can have lots of parties where we can eat food and drink wine. (only half kidding about that last part.)
My long-standing passion for food led me to own and operate two food-based businesses and I remember how dang hard it was to find clients. I thought this has to be easier, what the heck Alisa. One day my brain started churning, and I thought back to my corporate life and realized I needed to use my noggin’ and make this easier. Hence, the branding recipes were born. Now I am sharing them with you so that you can create a memorable brand and a profitable business working with people you love to help.
HEED THIS SMALL WARNING!!!
That doesn’t mean this process won’t take commitment or some grit, it definitely takes some work, but is also oh so rewarding! Like anything in life, breaking it down into bite-sized chunks will make it a whole lot easier to swallow.
I truly believe any business owner small, medium or large, can be successful with a strong brand. Just like every great recipe starts with ingredients and instructions, it is the chef’s personality who really adds flair and individuality to the dish. Branding is the same way. Start with a basic formula, add your own special sauce to the mix and you have a system that not only works but becomes a whole lot of fun.
Once again, Welcome!
I can’t wait to learn more about you and your business and what you succeed beyond your wildest dreams.
Hey did you know I have a FREE Facebook community that we are filling with entrepreneurs just like YOU? I’d love for you to come and check us out for new tips, tools, tricks, and fun.
Be Memorable, Be Profitable and Be Exceptional in everything you do!