3 Things Brick & Mortar Businesses Can Do To Weather More Shutdowns
Watch This Week’s Episode of ACC-TV
COVID-19 cases are on the rise again, and it appears more shutdowns will be on the horizon.
The first shutdown was devastating to small businesses. Nearly 60% closed with no plans to reopen.
In this episode of ACC-TV, I share the three things you can do NOW to market and grow your business regardless of what COVID throws at you.
#1 Start building your email list.
This is something I recommend for EVERY business. But it is especially critical now. When you have your customer’s email information it is much easier to keep them updated regarding closures, business hour changes, and anything else that may unknowingly come your way.
It’s also a great time to focus on your email marketing strategy. Emai marketing is the BEST way to be of value to your customers now. It enables you to build rapport and gain their trust and it helps you stay top of mind so that when they are ready to shop, for the holidays or any other time – they remember you.
#2 Creatively re-package your products
If customers can’t visit your physical location because of COVID, how will you get that product in front of them so that you can still deliver your product or service? If you caught my restaurant version of this series, I discussed the importance of meeting your customers where they are.
People still need your stuff. How can you make it easier for them to buy? How can you package your offerings so that everything is taken care of and there are no worries later? Helping them to avoid additional shopping or last-minute online ordering or store runs?
This could include creating online packages of your products. I give several examples in this video, you can watch it here.
#3 Get Social
Social media was created to be social. If you are just posting about your promotions, products, or services, you are missing the opportunity to build relationships.
Social media offers you the opportunity to stay in front of your customer and engage them in a conversation. Posting frequent questions, polls or fill in the blanks is a great way to start a conversation.
People buy from people, how can you get to know your customers and vice-versa?
Think about revamping your profile picture, business page, and creating a plan to regularly show up on your customer’s favorite platform.
And, if you have happy customers, ask them to leave you a Facebook or Google review and to share their success with your products. User-generated content is the BEST way to attract new buyers. Unsure of what user-generated content is? I talk about it in the video.
To find out the bonus tip – tune into this week’s video you can check it out here.
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