Give Me $1 I’ll Give You $42
Why Email Marketing Is The Best Bet For Your Business
If you give me $1, I’ll give you $42!
At what point would you stop handing me a dollar?
Probably NEVER!
So what does this mean for your business?
Whether you’re a consultant, a coach, have an online course, or a chiropractor your business can benefit and grow from email marketing.
Recently I had a conversation with my chiropractor, who also happens to be a client and he said to me “I don’t want to email people. I don’t have time and I don’t want to bug them”.
I shared the above scenario and asked him if he handed me a dollar and I handed him back $42 every single time would he reconsider? He said “hell yeah!”
Can I get a “hell yeah”?
That’s the power of email marketing.
👍 Yes, you can spend time on social media.
👍 Yes, you can run ads.
👍 Yes, you can get on stages and run live webinars.
But, when the rubber meets the road – email marketing will always have your back.
Nothing else can touch the ROI of email marketing. To the tune of a 4200% conversion. (yes, that math is correct)
Distractions bombard us (and our customers) every day, constantly!
To be successful with our marketing we have to find a way that we can stay in front of them and start building connections and relationships. That takes something very specific – you. Showing up, sharing your story, sharing the stories of your clients, sharing your struggles, and having conversations.
Because at the end of the day, people always buy from people.
You may be thinking, ok – maybe one of those email templates I keep seeing will save my business. Stop! Before you take that train. 🚆
Here’s the problem with email templates – they don’t help you find your unique voice.
They don’t sound like you. They sound like a template (or the person that wrote them).
People choose you.
They want to work with you.
When you plug someone else’s voice into their inbox – you are violating the authenticity of that relationship, and it causes people to tune out.
That’s the opposite of what you are going for with your marketing.
Instead, find your unique voice.
Tell your stories. Share your success. Share your struggle. And always tie it back to the next step of building a relationship with the people you are here to serve.
If you’re struggling with your email content – and it feels like you NEVER have time to write emails or when you do no one pays attention anyway – then join me for my upcoming LIVE training
The Email Uprising: Turn Your Ignored Emails Into Inbox Eye-Candy
April 22nd at 9am PT/ 12pm ET. Register here.
You can watch the entire episode here.