The Authority Launchpad
Build Your Foundational Digital Presence
For service-based professionals launching or rebuilding their business. Get the professional website, messaging, and tech foundation you need to be taken seriously by clients.
Is This Right For You?
THIS Is Right For You If:
You're a service based professional (professional services provider, coach or consultant) launching or relaunching your business
You're under $500K in annual revenue (or just getting started)
You need a professional digital presence but don't have one yet
You're currently using outdated tech or piecing together free tools
You want to be taken seriously by clients and prospects
You're ready to invest in foundational infrastructure
You want to do it right from the start (not rebuild in 6 months)
NOT THE RIGHT FIT IF:
You already have a professional website and tech stack
You're a mid market organization ($5M to $50M revenue) → See our Discovery process instead
You're looking for lead generation strategy → See Predictable Profit System instead
You're ready to scale beyond solo practice → See Growth Accelerator instead
You're not ready to invest in professional infrastructure
What’s Included: Your Complete Digital Foundation
Everything you need to launch professionally—no guesswork, no piecing together free tools, no “I’ll fix it later.”
STRATEGIC FOUNDATION
What You Get:
- Target market clarity and positioning
- Core messaging framework (who you serve, what problem you solve, why you’re different)
- Service packaging and pricing guidance
- Competitive landscape analysis
Why This Matters:
Most service professionals launch without clear positioning. You end up saying “I help everyone” and attracting no one.
We nail this first, so everything else builds on a solid strategy.
PROFESSIONAL WEBSITE
What You Get:
- Custom-designed, professionally built website (5-7 pages)
- Homepage
- About
- Services/Work With Me
- Contact
- Additional pages as needed
- Professional copywriting aligned with your positioning
- Mobile-responsive design
- SEO fundamentals (meta titles, descriptions, heading structure)
- Fast, secure hosting setup
- Domain registration/transfer assistance
Why This Matters:
Your website is often the first impression for corporate clients. A DIY site screams “amateur.” A professional site builds credibility immediately.
BRAND IDENTITY
What You Get:
- Professional logo design (3 concepts, 2 rounds of revisions)
- Color palette and typography system
- Brand style guide
- Business card design (print-ready files)
- Email signature template
- Social media profile graphics (LinkedIn, etc.)
Why This Matters:
Inconsistent branding makes you look scattered. A cohesive brand identity makes you look established.
PROFESSIONAL TECH STACK
What You Get:
- Professional email setup (yourname@yourdomain.com)
- Calendar scheduling system (Calendly or similar)
- CRM setup for contact management
- Email marketing platform setup
- Payment processing setup (Stripe/PayPal)
- Document signing system (DocuSign or PandaDoc)
- All integrations configured and tested
Why This Matters:
Using a Gmail address and PayPal for business transactions looks unprofessional. Corporate clients expect professional systems.
FOUNDATIONAL CONTENT
What You Get:
- Professional bio (3 versions: long, medium, short)
- LinkedIn profile optimization
- Core service descriptions
- Welcome email sequence (3-5 emails for new contacts)
- Standard operating procedures for client onboarding
Why This Matters:
Content takes time. We give you the foundational pieces so you can start selling immediately.
TRAINING & HANDOFF
What You Get:
- 2-hour training session on managing your website and tech stack
- Written documentation and video tutorials
- 30 days of email support after launch
- Recommendations for ongoing maintenance and growth
Why This Matters:
You need to be able to update your own site and manage your tech. We don’t create dependency—we create capability.
How It Works:
4-6 Weeks From Kickoff to Launch
PHASE 1: STRATEGY & DISCOVERY (Week 1)
What Happens:
- 90-minute kickoff session to clarify positioning and target market
- Complete discovery questionnaire
- Competitor research and analysis
- Messaging framework development
- Content outline and site structure approval
Your Time: 2-3 hours
PHASE 2: DESIGN & DEVELOPMENT (Weeks 2-3)
What Happens:
- Brand identity concepts presented (logo, colors, typography)
- Website design mockups created
- Copywriting completed
- Your review and feedback (2 rounds of revisions included)
- Tech stack setup and configuration
Your Time: 2-3 hours (review and feedback)
PHASE 3: BUILD & INTEGRATION (Week 4)
What Happens:
- Website built and styled
- All tech integrations configured
- Content populated
- Testing across devices and browsers
- Your final review and approval
Your Time: 1-2 hours (final review)
PHASE 4: LAUNCH & TRAINING (Weeks 5-6)
What Happens:
- Website launched
- Online training videos on managing your systems
- Documentation and video tutorials delivered
- 30 days of email support begins
Your Time: 1-2 hours (to review online training)
Investment: $5,000
What's Included for This Investment:
- Everything listed above (6 categories of deliverables)
- 4-6 week implementation timeline
- Professional-grade tools and platforms
- 2-hour training session
- 30 days of post-launch support
- All source files and documentation
Payment Terms:
Payment via credit card, ACH, or wire transfer
What Happens Nexgt:
STEP 1: Schedule a Discovery Call
We’ll discuss your situation, goals, and timeline to ensure this is the right fit.
STEP 2: Sign Agreement & Pay Deposit
Once we’re aligned, you’ll sign a simple agreement and pay 50% deposit to reserve your spot.
STEP 3: Kickoff Within 1-2 Weeks
We’ll schedule your kickoff session and begin the 4-6 week process.
What Our Clients Say
Laura King
Peak Performance Coach
"Alisa is the kind of person who cares and truly cares about the success of her clients. She goes above and beyond to deliver. What was really special for me was the guidance and encouragement that Alisa provided during my first course launch. The results surpassed my expectations, but the real growth happened in my ability to see beyond this first course and where my business can go from here. Alisa is going to be sticking with me on this ride because she is imperative to my growth strategy!"
Maria Dastur
CEO & Founder, Second Half Community
“I connected with Alisa to overhaul my marketing approach for my service-based business. She enabled me to see my marketing plan from a 30,000-foot view, including the systematic steps I need to take to catch the attention of my target audience. We worked through a 90-day launch cycle together and fixed the gaps in my marketing strategy. My biggest takeaway in working with Alisa has been creating a systemized process that keeps me consistent and on track instead of being distracted by new tasks or “to-dos.”
Scott Kircher
Owner, Integrity Chiropractic
"Working with Alisa gave me a clear strategy to attract new patients to my chiropractic office. We clarified what makes me different than others in the industry and then created messaging and a website that attracts new clients and gets them to schedule their next visit. They know exactly what to expect, whether this is their first or 100th visit. My business has grown exponentially, but most importantly, it has grown with more patients that I WANT to work with. "
When to Choose a Different Path
If you already have a professional website and tech stack:
You don’t need this. Consider the Predictable Profit System instead to systematize lead generation.
If you’re a mid-market organization ($5M-$50M revenue):
This program is designed for coaches and consultants. You need the Revenue Systems Diagnostic or Fractional CMO Services.
If you’re ready to scale beyond solo practice:
You’ve outgrown foundational setup. The Growth Accelerator helps you systematize operations and reduce founder dependency.
Frequently Asked Questions
Can I DIY this for cheaper?
Yes, you can piece together free or low-cost tools and build your own website.
But here’s what most former corporate professionals find:
- It takes 6-12 months (while you’re trying to sell)
- The result looks DIY (which hurts credibility with corporate clients)
- You rebuild it within a year anyway (wasting time and money)
- You miss client opportunities because your infrastructure looks amateur
The Authority Launchpad gets you launched professionally in 4-6 weeks so you can focus on selling, not tech.
What if I need changes after launch?
You get 30 days of email support after launch for questions and minor tweaks.
After that, you can:
- Make updates yourself (we train you how)
- Hire us for ongoing maintenance (rates provided at launch)
- Work with any web professional (you own all source files)
Most clients are able to manage their own updates after training.
Do you work with any type of service business?
I primarily work with:
- Consultants and coaches
- Professional services firms (accounting, legal, advisory)
- Agencies and creative services
- Solo practitioners in specialized fields
If you’re a service-based business under $1M and need professional infrastructure, this is likely a fit.
If you’re unsure if you’re a fit, schedule a discovery call.
What platform do you build websites on?
We use WordPress because it’s:
- Expandable to any size business
- Professional-grade
- Easy for you to manage after training
- Scalable as you grow
- Well-supported with good documentation
You’ll own your website completely—no vendor lock-in.
Can I see examples of sites you've built?
Yes. During the discovery call, I’ll share relevant portfolio examples.
Ready to Build Your Professional Foundation?
After You Launch: Next Steps
The Authority Launchpad gives you the foundation. Here’s what comes next:
Systematize Lead Generation
Once you have established the foundation, build marketing and sales systems that consistently generate leads and revenue.
Investment: $2,500/month (6-month minimum)
Scale Beyond Solo Practice
When you’re ready to systematize operations, reduce founder dependency, and scale delivery.
Investment: $4,500-$9,000/month (6-month minimum)