Branding defined is to “make your mark”. Many people identify branding with a logo or their website. I like to say this is the frosting on the cake so to speak. The real work behind a brand starts long before the finishing touches. Your brand identifies, describes and symbolizes you as the GO TO solution for your ideal client to solve their most menacing problem.
Immediately, they think of your name, your logo and what you do when they are experiencing an issue that they know you solve. You are recognized as the gal Friday for that specific need when you walk in a room. People know you before they know you, so to speak. This is the power of branding.