FOR GROWING SERVICE BASED BUSINESSES
The Predictable Profit System
Escape Feast-or-Famine and Build Consistent Revenue
For service professionals who have the foundation in place but need to systematize lead generation and build predictable revenue streams.
The Feast-or-Famine Cycle
But your lead generation is inconsistent:
- You land a big client, get busy delivering, and stop marketing
- Project ends, pipeline is empty, you panic
- You scramble to generate leads, land another client
- Cycle repeats
Meanwhile:
- Your income is unpredictable
- You’re constantly in sales mode or delivery mode (never both)
- You can’t plan for growth because you don’t know what next month looks like
- You’re trading time for money with no leverage
You need systems—not hustle.
Is This Right For You?
THIS IS FOR YOU IF:
You have a professional website and foundational infrastructure in place (If not, start with Authority Launchpad)
You're generating some leads/clients but it's inconsistent
You're stuck in the feast-or-famine cycle
You're ready to invest 6 months in building systematic lead generation
You have time to implement (or budget to hire help for execution)
You're under $1M in annual revenue and want to scale systematically
You're willing to test, measure, and iterate
NOT RIGHT FOR YOU IF:
You don't have a professional website or clear positioning yet → Start with Authority Launchpad first
You're already generating consistent leads and revenue → Consider Growth Accelerator to scale operations
You're a mid-market organization ($5M-$50M) → See Fractional CMO Services instead
You want someone to "do it for you" without your involvement → This is a done-WITH-you program, not done-for-you
You're not ready to commit 6 months to building systems
What’s Included:
Build Your Revenue Engine
Over 6 months, we build the marketing and sales systems that generate predictable revenue.
MONTH 1: FOUNDATION & STRATEGY
What We Build:
- Lead generation strategy specific to YOUR target market
- Customer journey mapping from first touch to long-term client
- Offer stack and pricing optimization aligned with market positioning
- Marketing and sales metrics dashboard framework
- Content strategy and editorial calendar
- Clear messaging that speaks directly to your ideal client’s biggest challenges
Your Involvement:
- Two 90-minute strategy sessions
- Review and feedback on deliverables
- Begin content creation
MONTH 2: UNIFIED SYSTEM SETUP & INTEGRATION
What We Build:
- Complete setup of your new marketing command center, for all leads, communication, and analytics
- Done-for-you integration with your existing website and current tools (no technical knowledge required)
- A centralized contact management system that consolidates all lead sources
- Email marketing infrastructure with professional templates and branded sequences
- Unified dashboard providing complete visibility into marketing performance and lead activity
- Automated notification systems and workflows are ready for Month 3 deployment
Your Involvement:
- Two 90-minute implementation sessions
- Provide access to existing platforms for integration
- Test the system and confirm everything is flowing correctly
MONTH 3: LEAD MAGNET & AUTOMATED FUNNEL
What We Build:
- High-value lead magnet (guide, assessment, framework, or diagnostic tool) designed to attract your ideal clients
- Professional landing pages built directly in your GHL system with conversion-optimized design
- Complete email nurture sequence that builds trust and moves leads toward conversation
- Automated lead magnet delivery and follow-up workflows that run 24/7 without your involvement
- Lead magnet promotion strategy across multiple channels
- CRM tagging and segmentation, so you know exactly where each lead is in their journey
Your Involvement:
- Two 90-minute implementation sessions
- Content creation or approval for lead magnet
- Launch lead magnet and monitor initial results
MONTH 4: CONTENT STRATEGY & MULTI-CHANNEL NURTURE
What We Build:
- LinkedIn content strategy and publishing calendar aligned with your expertise
- Thought leadership content framework that positions you as the premium choice
- Speaking and podcast outreach strategy with pitch templates
- Partnership and referral system infrastructure with automated follow-up
- Social proof collection process that captures client wins throughout your delivery
- Additional nurture sequences for different lead sources (referrals, speaking, partnerships, social)
Your Involvement:
- Two 90-minute coaching sessions
- Publish content consistently
- Begin outreach activities to speaking venues and potential partners
MONTH 5: OPTIMIZATION & CONVERSION
What We Build:
- Performance analysis identifying what’s working and what needs adjustment
- A/B testing strategy for landing pages, email sequences, and messaging
Conversion rate optimization recommendations based on real data from Months 3-4 - Systematized processes for your highest-performing lead generation activities
- Bottleneck identification and solutions for scaling constraints
- Refinement of messaging, offers, and positioning based on market feedback
Your Involvement:
- Two 90-minute optimization sessions
- Implement improvements and test variations
- Track and report metrics consistently
SYSTEMS DOCUMENTATION & HANDOFF
What We Build:
- Complete process documentation and playbooks for all lead generation activities
- Standard Operating Procedures (SOPs) for content creation, outreach, and follow-up
- Maintenance plan for ongoing execution and continuous improvement
- Team training materials (if applicable) for delegation and scaling
- Recommended next steps: continue independently, Growth Accelerator program, or ongoing optimization support
- Final system optimization and performance review
Your Involvement:
- Two 90-minute wrap-up sessions
- Review all documentation for accuracy
- Create a plan for ongoing execution and accountability
Throughout All 6 Months:
- Throughout All 6 Months:
- Unlimited email support between sessions
- Access to templates, frameworks, and resources
- Accountability and momentum tracking
- Course corrections as needed based on performance data
Results: What You’ll Have Built
Lead generation strategy and documented playbook
High-converting lead magnet and funnel
Email nurture sequences driving conversions
Content calendar and publishing system
Proposal and pricing templates
Sales process and conversation frameworks
Metrics dashboard tracking what matters
Partnership and referral systems
All processes documented in SOPs
Expected Outcomes:
Predictable lead flow (not feast-or-famine)
Systematic marketing that runs without constant hustle
Higher conversion rates from lead to client
Confidence in sales conversations
Clear metrics showing what's working
Foundation for scaling beyond solo practice
Typical clients see:
3-5X increase in qualified leads
20-30% improvement in conversion rates
Consistent monthly revenue (vs. unpredictable spikes)
10-15 hours/week saved from marketing chaos
Investment:
$2,500/Month
What’s Included
- Two 90-minute sessions per month (strategy, implementation, coaching)
- Unlimited email support between sessions
- All templates, frameworks, and resources
- Accountability and momentum for 6 months
- Complete documentation and playbooks
Commitment:
6-month minimum investment: $15,000 total
Why 6 months?
- Month 1-2: Strategy and foundation
- Month 3-4: Implementation and testing
- Month 5-6: Optimization and systematization
Building predictable systems takes time. Stopping at 3 months means you’d have partial implementation without optimization.
What Happens After 6 Months:
You can:
- Implement independently with your documented systems
- Continue month-to-month at $2,500/month for ongoing optimization
- Upgrade to Growth Accelerator if ready to scale operations
- Engage for project-based support as needed
No long-term lock-in after initial 6 months.
How to Get Started
STEP 1: Discovery Call
We’ll discuss:
- Your current situation (revenue, lead flow, systems)
- Your goals for the next 6-12 months
- Whether this program is the right fit
- Timeline and next steps
STEP 2: Agreement & Payment
If we’re aligned:
- Sign simple 6-month agreement
- Pay first and last month ($5,000)
- Reserve your start date (typically 1-2 weeks out)
STEP 3: Kickoff & Month 1
We begin with:
- Strategy session to map your lead generation plan
- Deliverables and milestones for month 1
- Regular biweekly sessions begin
Success Story:
From Working Like a Dog to 67% Revenue Growth
Wendy S. Myers, CVJ
Communication Solutions For Veterinarians
Wendy had run her training business for over 20 years with healthy profits and great client relationships. But she was working nonstop and leaving significant revenue on the table.
The Problem:
Selling month to month subscriptions for $99
No systematic approach to upselling existing clients
Speaking engagements weren’t converting to sales
Working constantly with no leverage
What We Built:
- A speaking specific funnel that dramatically improved conversion rates
- Optimized offer structure with a premium yearly package
- Systems that allowed her to work less while earning more
The Results:
- 67% increase in sales
- 6X improvement in speaking conversion rates
- More revenue with significantly less time investment
- Systematic approach to client acquisition and retention
“Alisa helped me revamp my strategy, leading to a 67% increase in sales this year. I needed to get new and current clients to buy more training, and now I have the systems to do exactly that.”
Frequently Asked Questions
Do I need the Authority Launchpad first?
Not necessarily—but you need the foundational pieces in place:
- Professional website
- Clear positioning and messaging
- Basic tech stack (email, CRM, calendar)
If you don’t have these, start with Authority Launchpad first. If you do, you’re ready for Predictable Profit.
Unsure? Schedule a discovery call and I’ll help you determine the right starting point.
Is this done-FOR-me or done-WITH-me?
Done-WITH-you.
I provide:
- Strategy and frameworks
- Templates and resources
- Coaching and accountability
- Course corrections
You implement:
- Content creation
- Outreach activities
- Sales conversations
- Daily/weekly execution
If you want done-FOR-you execution, consider the Growth Accelerator (higher investment, includes team execution support).
What if I don't have time to implement?
This program requires 5-10 hours/week of your time for implementation.
If you don’t have that time:
- Hire a VA or marketing assistant to execute (I’ll guide them)
- Wait until you have capacity
- Consider Growth Accelerator (includes execution support)
The systems only work if you implement them. Strategy without execution is worthless.
Q: Can I pause the 6 months if I get busy?
No pausing—the 6-month commitment runs consecutively.
Why? Because:
- Momentum is critical to building systems
- Stopping and starting kills progress
- Most consultants get “busy” when they land a client, which is exactly when systematic marketing prevents future feast-or-famine
If you’re not ready to commit to 6 consecutive months, wait until you are.
What happens if it's not working?
I don’t offer refunds after we begin, but I do guarantee we’ll course-correct if something’s not working.
If lead generation strategies aren’t producing results:
- We’ll pivot the approach
- We’ll test different channels
- We’ll adjust messaging and targeting
My goal is your success. If you’re implementing and it’s not working, we’ll figure out why and fix it.
What I can’t fix: You not implementing. If you don’t execute the strategy, the system can’t work.
What Our Clients Say
Wendy S, Myers, CVJ
Communication Solutions For Veterinarians
"I’ve run my training subscription business for more than 20 years and enjoy healthy profits and great client relationships. The reality: I was working like a dog. I needed to get new and current clients to buy more training. Alisa helped me revamp my strategy, leading to a 67% increase in sales this year."
Tammy Alvarez
CEO & Founder, CWC
"Alisa's proven system helps you stand out in a crowded market, builds trust with your audience faster, and expands profits rapidly. Saving you time, money, and frustration. Whether you are working to grow to the next level with new clients or trying to stay top of mind to retain clients, customer experience is no longer a luxury; it's a requirement of the marketplace, and Alisa helps ensure you are prepared to meet any future challenges."
Maureen Metcalf
CEO & Founder, Innovative Leadership Institute
"When we first met Alisa, we were stuck. We'd worked with other marketing consultants who focused on tactics alone, but Alisa was different. She didn't dwell on specific tactics - instead, she focused entirely on what we were trying to accomplish, where we wanted to go, and the steps to get us there quickly. Her strategic thinking transformed our entire approach. She helped us clarify our offers and messaging across our three distinct audiences and structured our services into clear options that made sense."
Ready to Build Predictable Revenue?
Other Programs for Growing Businesses
Need the Foundation First?
If you don’t have a professional website, messaging, and tech stack in place, start here.
Investment: $5,000 (one-time)
Ready to Scale Beyond Solo?
Once you have predictable revenue, systematize operations and reduce founder dependency to scale.
Investment: $4,500-$9,000/month (6-month minimum)