Your Result:
You’re a Blind Spender
You’re investing in growth, but you can’t see where the money is going or what it’s producing.
Your Scores
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What Your Score Means:
You’re not ignoring marketing. You have a budget. You have people — maybe an agency, maybe a contractor, maybe someone internal. Money is going out the door every month.
The problem? You have no idea if it’s working.
You get reports. They’re full of numbers — impressions, clicks, engagement, reach. Your agency tells you things are “trending in the right direction.” But when you look at your schedule, it’s not full. When you look at your patient numbers, they’re not growing. When you try to connect the dots between what you’re spending and what you’re getting, you can’t.
You ask questions and get jargon back. You feel dumb, so you stop asking. You keep paying the bills and hope it’s working.
It’s not.
What This Is Costing You:
You’re not just wasting money, you’re wasting time. Every month that passes, you’re funding marketing that may or may not be working while your competitors figure out what actually drives patients.
But here’s the real cost: you’ve lost control of a critical part of your business. You’ve outsourced trust, not just tasks. And the people you’re trusting have no accountability to the number that actually matters, patients in chairs.
The reports look good. Your schedule doesn’t. And you can’t prove which one is lying.
The Real Problem:
This isn’t a spending problem. It’s an accountability problem.
You’re a smart business owner. You know how to evaluate performance in every other part of your practice. But marketing has become a black box. The people inside that box speak a language designed to confuse you, and they have no incentive to translate.
You’re not dumb. You’ve been snowed.
Your HUMAN Framework Gap :
A
Aligned Accountability
No one on your team, internal or external, is accountable to the metric that actually matters: patients acquired.
Everyone is hiding behind activity metrics. Posts published. Ads run. Impressions served. But no one can draw a straight line from what they’re doing to a patient booking an appointment.
Until someone owns that number, you’ll keep spending blindly.
Your Quick Win For THis Week:
This week, do ONE thing:
Ask your agency or marketing person this question: “Last month, how many new patients came specifically from the marketing you’re doing — not referrals, not walk-ins, just marketing?”
If they can’t answer with a specific number, you have a problem.
If they answer with impressions, clicks, or engagement instead, you have a bigger problem.
If they get defensive, you have your answer.
What to expect next:
Over the next few days, you’ll receive emails that dig deeper into the Blind Spender challenge — including:
- The 5 questions your agency hopes you never ask
- How to read a marketing report (and spot the BS)
- What accountability actually looks like — and how to demand it
Keep an eye on your inbox.
Ready to see where your money is actually going?
Schedule A Free Discovery Call Below
In 20 minutes, I’ll show you how to evaluate whether your marketing is working and give you the questions to hold your team accountable.
What Our Clients Say
Maureen Metcalf
CEO & Founder, Innovative Leadership Institute
"When we first met Alisa, we were stuck. We'd worked with other marketing consultants who focused on tactics alone, but Alisa was different. She didn't dwell on specific tactics - instead, she focused entirely on what we were trying to accomplish, where we wanted to go, and the steps to get us there quickly. Her strategic thinking transformed our entire approach. She helped us clarify our offers and messaging across our three distinct audiences and structured our services into clear options that made sense."
Tammy Alvarez
CEO & Founder, CWC
"Alisa's proven system helps you stand out in a crowded market, builds trust with your audience faster, and expands profits rapidly. Saving you time, money, and frustration. Whether you are working to grow to the next level with new clients or trying to stay top of mind to retain clients, customer experience is no longer a luxury; it's a requirement of the marketplace, and Alisa helps ensure you are prepared to meet any future challenges."
Wendy S, Myers, CVJ
Communication Solutions For Veterinarians
"I’ve run my training subscription business for more than 20 years and enjoy healthy profits and great client relationships. The reality: I was working like a dog. I needed to get new and current clients to buy more training. Alisa helped me revamp my strategy, leading to a 67% increase in sales this year."