Your Result:
You’re a Competitive Challenger
You know exactly who’s beating you. You just don’t know how to pass them.
Your Scores
Your detailed scores have been sent to your inbox. Check your email for your full breakdown, including all the details below, so you can quickly take action and see results. If you don’t receive that email, please check your SPAM, promotions, junk, and trash folders, as emails can sometimes be sorted there accidentally.
If our email did end up there, please add us as a trusted contact to ensure you receive future emails. If you still can’t find the email, please don’t hesitate to reach out to support here.
What Your Score Means:
You’re not invisible. You’re in the game. You have marketing happening. You show up in search results.
The problem? You’re stuck at #2. Or #3. Or #4.
You know exactly who your competitors are. You can name them. You’ve probably searched for them, looked at their websites, and read their reviews. You see them growing, opening new locations, hiring new providers. And you can’t figure out why.
You’re not worse than them. You might even be better. But something they’re doing is working — and you can’t crack the code.
It’s not that you’re failing. It’s that you’re not winning. And for someone as competitive as you, that’s the same thing.
What This Is Costing You:
Every patient who chooses your competitor is a patient you could have served better. Every month you stay stuck in the same position is a month they’re building momentum you’ll have to overcome later.
But the real cost is strategic. You’re competing without intelligence. You don’t know what’s actually working for them — their rankings, their conversion tactics, their review strategy, their patient experience. You’re guessing. They might be too, or they might have figured something out.
Right now, you don’t know. And that’s the problem.
The Real Problem:
This isn’t a marketing effort problem. It’s a competitive intelligence problem.
You’re doing things. They’re doing things. But you don’t have visibility into what’s actually making the difference. You’re running a race without knowing the course.
The practices that win don’t just market harder. They market smarter.
They know exactly where they’re weak, where competitors are strong, and where the opportunities are. You’re competing on instinct. They might be competing on data.
Your HUMAN Framework Gap :
H + U
Hospitality at Hello + Uncomplicated Access
Your competitors are winning the moments before the appointment, the first impression, the ease of booking, and the speed of response. By the time a patient talks to your team, they’ve already chosen someone else.
The gap isn’t in your care. It’s in the experience of becoming a patient in the first place.
Your Quick Win For THis Week:
This week, do ONE thing:
Secret shop your top competitor.
Call their office to schedule an appointment as a new patient. Go through their booking process. See how fast they respond, how easy it is to schedule, and how the phone is answered.
Then call your own office and do the same thing.
The gap you find might explain everything.
What to expect next:
Over the next few days, you’ll receive emails that dig deeper into the Competitive Challenger challenge — including:
- How to reverse-engineer what your competitors are doing right
- The 3 places you’re probably losing to them (and don’t know it)
- Why “trying harder” isn’t the answer — and what is
Keep an eye on your inbox.
Ready to figure out how to beat them?
Schedule A Free Discovery Call Below
In 20 minutes, I’ll show you exactly where you’re losing to your top competitors, and what it would take to pass them.
What Our Clients Say
Maureen Metcalf
CEO & Founder, Innovative Leadership Institute
"When we first met Alisa, we were stuck. We'd worked with other marketing consultants who focused on tactics alone, but Alisa was different. She didn't dwell on specific tactics - instead, she focused entirely on what we were trying to accomplish, where we wanted to go, and the steps to get us there quickly. Her strategic thinking transformed our entire approach. She helped us clarify our offers and messaging across our three distinct audiences and structured our services into clear options that made sense."
Tammy Alvarez
CEO & Founder, CWC
"Alisa's proven system helps you stand out in a crowded market, builds trust with your audience faster, and expands profits rapidly. Saving you time, money, and frustration. Whether you are working to grow to the next level with new clients or trying to stay top of mind to retain clients, customer experience is no longer a luxury; it's a requirement of the marketplace, and Alisa helps ensure you are prepared to meet any future challenges."
Wendy S, Myers, CVJ
Communication Solutions For Veterinarians
"I’ve run my training subscription business for more than 20 years and enjoy healthy profits and great client relationships. The reality: I was working like a dog. I needed to get new and current clients to buy more training. Alisa helped me revamp my strategy, leading to a 67% increase in sales this year."