What is website design?

Your website is your online platform that introduces you to the world, and more importantly your ideal client.  The first thing most of us do, when we start to research a potential product or service is to Google that business.  If the first thing that user sees is an outdated, unprofessional, hard-to-use website…your business is done. Website Design is the practice of creating a website that meets all industry standards, is beautiful, functional, responsive (meaning it can be seen easily from multiple devices) and most of all represents you and your company optimally. This is the place where you start building that important know, like and trust relationship.  It’s where you have the opportunity to bring new prospects into the fold and keep current clients informed.  A good website does that and more, and it all comes down to design.

Why do you need a website?

In 2014, 81% of shoppers started their purchase research online.  I can only imagine in 3 years that the number has increased.  Because that is the case, your online presence is no longer a luxury.  It is critical, especially if your ideal client is a millennial. Having a web design that works for you and isn’t just a magazine cover, is also essential.  At every turn and page click, you should have your customer in mind and be softly directing their steps to lead them to purchase or share their information with you so that you can continue to stay in touch with them. A functional and profitable web design will professionalize your brand, increase the connection with your leads and prospects and enable you to share information.  It is also an ideal location to introduce your products and services. A short note on social media and your website.  Something that I often share with my clients is that your website needs to be your home base when it comes to marketing your business online.  Why?  Because as we all know, applications like Facebook, Twitter, Instagram, LinkedIn and the lot change the rules.  OFTEN.  Typically for their benefit.  There is no way to know what decision they will make that could affect your business.  The safe bet is to keep your content and your relationship on your home turf.  You guessed it, your website.  You see, you own that real estate…whereas the other spaces are just rented.  In case you haven’t noticed, they all keep raising the rent by making it harder and harder to see your content unless you pay for ads.  Yet another reason to invest in your website. Last but not least, your website is a GREAT place to showcase your happy customers.  You can showcase your work and also their testimonials.

What your website does…

When you share content and information on your website for free, it becomes a profit machine.  Over time you will see that your new clients and prospects will flock to your website if you are offering education, inspiration or entertainment regularly on your site. This is a great way to build and nurture relationships.  It is easier to filter prospects into a sales funnel if you have helped them previously for free.  It is the critical component of the KLT (Know, Like & Trust) relationship.  Notice I used “relationship”.  This is not a strategy for the faint of heart, those looking for a get-rich-quick scheme or people who are into transactional business. However, if you want to build relationships and create raving fans, using your website is a great way to accomplish these.  It is a great long term investment into your business and really will keep you miles above your competition.
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